Wyb: Building the Future of Social for GenZ
Wyb: Building the Future of Social for GenZ
INDUSTRY:
INDUSTRY:
SOCIAL
SOCIAL
FIRM:
FIRM:
WYB
WYB
ROLE:
ROLE:
CO FOUNDER
CO FOUNDER
Wyb was a bold bet on Gen Z—an AI-powered social playground blending identity, play, and real connection. I led product, design, GTM, and growth—taking it from idea to 200K+ installs in 80 days. More than a launch story, this was the journey where
I grew from designer to founder
Wyb was a bold bet on Gen Z—an AI-powered social playground blending identity, play, and real connection. I led product, design, GTM, and growth—taking it from idea to 200K+ installs in 80 days. More than a launch story, this was the journey where
I grew from designer to founder
Wyb began with a bold ambition: to reimagine what social platforms could mean for Gen Z. In a landscape of filtered perfection and passive scrolling, we asked a simple question: what if social media was built for real connection, not just performance?
From leading product and design to shaping GTM and growth, I helped drive Wyb from concept to launch—culminating in over 3 Lakh installs in just 120 days, with good retention and engagement. More than a product, Wyb was a playground where I matured from a designer into a product owner deeply immersed in business.
From leading product and design to shaping GTM and growth, I helped drive Wyb from concept to launch—culminating in over 3 Lakh installs in just 120 days, with good retention and engagement. More than a product, Wyb was a playground where I matured from a designer into a product owner deeply immersed in business.
From Bootstrap to $1.25M Seed Funding:
Fueling the Vision
From Bootstrap to $1.25M Seed Funding:
Fueling the Vision
Wyb was built lean from day one—bootstrapped until we earned belief.
We bootstrpped early research, prototypes, and design sprints—interviewing over 150 Gen Z users. With a clear vision and early traction in hand, we secured $1.25M in seed funding from India Quotient and Mobile Premier League (MPL) Ventures in November 2023. That capital helped us move from proof to product, without losing the speed or soul of a bootstrapped team.
Wyb was built lean from day one—bootstrapped until we earned belief.
We bootstrpped early research, prototypes, and design sprints—interviewing over 150 Gen Z users.
With a clear vision and early traction in hand, we secured $1.25M in seed funding from India Quotient and Mobile Premier League (MPL) Ventures in November 2023.
That capital helped us move from proof to product, without losing the speed or soul of a bootstrapped team.
Identifying the Problem: Research First, Always
Identifying the Problem: Research First, Always
Wyb wasn’t born in a brainstorm—it emerged from deep listening.
We interviewed over 150 Gen Z users across India. Through generative workshops, user diaries, and street intercepts, we uncovered a consistent frustration: today’s platforms feel performative, disconnected, and stale. Gen Z didn’t want more followers—they wanted to find their people. They craved playful, low-pressure spaces where they could be seen, heard, and belong.
Gen Z feels social media is high-pressure and low-authenticity.
There’s a deep need for micro-communities and real-time interactions.
Identity is fluid; avatars and expressive formats resonate more than static profiles.
Safe spaces, creative play, and serendipitous discovery > algorithmic doomscrolling.
Wyb wasn’t born in a brainstorm—it emerged from deep listening.
We interviewed over 150 Gen Z users across India. Through generative workshops, user diaries, and street intercepts, we uncovered a consistent frustration: today’s platforms feel performative, disconnected, and stale. Gen Z didn’t want more followers—they wanted to find their people. They craved playful, low-pressure spaces where they could be seen, heard, and belong.
Gen Z feels social media is high-pressure and low-authenticity.
There’s a deep need for micro-communities and real-time interactions.
Identity is fluid; avatars and expressive formats resonate more than static profiles.
Safe spaces, creative play, and serendipitous discovery > algorithmic doomscrolling.
Designing with Users, Not Just for Them
Designing with Users, Not Just for Them
From avatar customization to tribe discovery, every feature was co-created.
From avatar customization to tribe discovery, every feature was co-created.
We ran iterative testing across concept cards, wireframes, prototypes, and beta versions. Feedback loops were baked into the design process—with user insights guiding everything from the onboarding flow to game mechanics inside chats.
Some standout design principles:
Know and show who you are: Dynamic profiles that adapt to moods, interests, and activities.
Discover your tribe: AI-powered vibe checks and interactive discovery tools.
Connect and play: Games, polls, and ephemeral spaces to build bonds through fun.
A Bold Design System That Spoke Gen Z
A Bold Design System That Spoke Gen Z
We designed a system so unapologetically Gen Z, it filtered out Millennials by design
We designed a system so unapologetically Gen Z, it filtered out Millennials by design
At Wyb, the design system wasn’t just aesthetic—it was cultural. From color palettes and typography to interaction models, every choice was calibrated for Gen Z’s native behaviors and tastes. We leaned into playful gradients, bold contrasts, modular components, and fast-switching layouts.
What set it apart were Gen Z-native interactions: gesture-first navigation, shuffle mechanics, and expressive feedback loops. Intuitive for Gen Z, overwhelming for others—by design.
This system wasn’t just functional, it created cultural belonging.
Product + Growth + GTM: Wearing Many Hats
Product + Growth + GTM: Wearing Many Hats
This wasn’t just a design challenge—it was a business one.
As co-founder, I led not only product and design but also our go-to-market and early growth strategy:
Campus GTM: We ran themed college activations and ambassador programs across Tier 1 campuses.
This wasn’t just a design challenge—it was a business one.
As co-founder, I led not only product and design but also our go-to-market and early growth strategy:
Campus GTM: We ran themed college activations and ambassador programs across Tier 1 campuses.
In-app analytics: Real-time user data shaped our sprint cycles and retention loops.
Rapid iteration: Features like group games, vibe polls, and gifting mechanics were tuned weekly based on adoption and feedback.
From pitch decks to social campaigns, I worked closely with our marketing team to ensure every external message mirrored the product’s tone- fun, bold, and deeply Gen Z.
In-app analytics: Real-time user data shaped our sprint cycles and retention loops.
Rapid iteration: Features like group games, vibe polls, and gifting mechanics were tuned weekly based on adoption and feedback.
From pitch decks to social campaigns, I worked closely with our marketing team to ensure every external message mirrored the product’s tone—fun, bold, and deeply Gen Z.
The Results: A Product That Resonated
The Results: A Product That Resonated
From nothing to 300K installs in 120 days—with top-tier retention.
Our traction was not just vanity metrics:
300K+ installs in 120 days
28%+ D1 retention, peaking over 38% on iOS
Top 10 on iOS App Store (India)
4.6+ rating across stores
20–50 minutes average session time for active users
From nothing to 300K installs in 120 days—with top-tier retention.
Our traction was not just vanity metrics:
300K+ installs in 120 days
28%+ D1 retention, peaking over 38% on iOS
Top 10 on iOS App Store (India)
4.6+ rating across stores
20–50 minutes average session time for active users